The Complete Apple Touch Icon Guide for iOS and iPadOS

July 4, 2026 · 3 min read

A client's marketing site had been live for six months before anyone noticed: when you added it to your iPhone home screen, it showed a generic gray placeholder instead of their logo. Six months of lost branding because one line of HTML was missing. I fixed it in 90 seconds using our Apple touch icon generator.

What Apple Touch Icons Actually Are

When someone taps "Add to Home Screen" in Safari on iPhone or iPad, iOS looks for an apple-touch-icon.png in your site root. If it finds one, that becomes the home screen icon. If not, iOS shows a gray letter placeholder. The recommended size is 180x180px — Apple's current guideline since iPhone X. Generate your Apple touch icon →

The One-Line Fix

Add this to your site head: <link rel="apple-touch-icon" href="/apple-touch-icon.png">. That is it. Our generator creates the properly sized PNG — just drop it in your site root. Need all sizes at once? Use the multi-size generator →

David Kim Written by David Kim — Frontend & WordPress Developer. I make websites look professional, starting with the favicon. More about me →